Case Study
Balancing Creativity and Booking Management
How Alex streamlined his tattoo business.
Background:
Alex is a talented solo tattoo artist working within a busy tattoo shop. Although he thrives in a creative environment, Alex is responsible for managing his own bookings—handling appointment requests, coordinating with repeat customers, and processing payments independently. This dual role means that while he focuses on delivering exceptional art, he must also juggle the administrative side of his work.
To do this, Alex had his email and phone number available on his Instagram, Facebook, and on the website of his tattoo shop.
Challenges:
Fragmented Communication:
Before using Orb Tattoo, Alex’s booking process involved endless emails and missed calls. This not only led to confusion but also increased the risk of exposing his personal contact information to clients.Inefficient Appointment Management:
Managing appointment requests and repeat customer scheduling was cumbersome, often requiring manual calendar reconciliation. The result was a disjointed schedule that made it difficult to plan his creative sessions effectively.Payment Processing Hassles:
Handling payments without a unified system meant that transactions were across mediums, had merchant fees, and were hard to review, further complicating his day-to-day operations.
Solution:
Streamlined Booking Process:
Flash Posting and Finished Work for Quick Bookings:
Alex can post flash designs and finished work directly on the platform. This allows him to monetize his portfolio across all channels.Dedicated Request Portal:
Orb Tattoo provides a request portal where essential information is populated for a request. Alex published his traditional deposit amount and standard questions on his profile for customers to reference. This ensures that customers have all the details they need before booking, reducing the back-and-forth that typically comes with appointment inquiries.Integrated Multi-Channel Communication:
The platform consolidates customer inquiries from various sources—whether they come from Instagram, Facebook, the tattoo shop’s website, or even from a geography-based search on Orb Tattoo. Alex can answer all chat questions directly within the system, ensuring that every potential client receives timely and consistent information without having to manage multiple platforms.
Secure and Simplified Payments:
Orb Tattoo’s built-in payment processing offers multiple options, including major credit cards, Pay Pal, and Apple Pay, which reduces delays and errors. This system allows Alex to handle transactions securely and efficiently, freeing him to concentrate on his creative work. All merchant fees are paid for by Orb Tattoo, not the artist.
Enhanced Communication and Data Management:
With Orb Tattoo’s secure messaging system, Alex is able to manage all client communications from within the platform. This keeps his personal contact details private and centralizes all interactions for easy reference.
Alex has a customer portal where he favorite’d his repeat customers, allowing him to send broadcasts about specials, cancellations, and upcoming travel.
Automated reminders and notifications keep both Alex and his clients on track, significantly reducing missed appointments and schedule conflicts.
Results:
Increased Efficiency:
By automating booking, communication, and payment processes, Alex spends less time on administrative tasks and more on his art.Increased Bookings:
Alex increased his time management and scheduling process, generating more time for him to fill his calendar. He also received requests from the platform that found him through the feed algorithm.Streamlined Client Interaction:
The ability to post flash, use a detailed request portal, and handle multi-source chats has led to a smoother, more professional booking experience for clients.Enhanced Client Experience:
Clear, consistent communication and a simplified payment process have improved overall client satisfaction, leading to a more robust client base and repeat business.